App Screenshot Index · Compare
Social Networking against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Social Networking
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 59%Over eight 5%
The phone
Colour
Dark 28%Light 45%
Where things sit
Shows proof 9%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
15 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Social Networking | Business | Gap |
|---|---|---|---|
| A person in the pictureLayout | 54% | 26% | 28 pts |
| LightLook | 45% | 71% | 26 pts |
| A photographLayout | 64% | 39% | 25 pts |
| Headline under five wordsWords | 59% | 36% | 23 pts |
| DarkLook | 28% | 6% | 22 pts |
| First screenshot has a headlineThe set | 98% | 85% | 13 pts |
| Headline in Title CaseWords | 18% | 5% | 13 pts |
| Playful toneMeaning | 14% | 2% | 12 pts |
| Rounded headline typeLook | 13% | 2% | 11 pts |
| Has a headlineWords | 97% | 87% | 10 pts |
| No words at allWords | 3% | 13% | 10 pts |
| Screen fills the pictureLayout | 81% | 71% | 10 pts |
| Social proof on the first shotThe set | 29% | 19% | 10 pts |
| Social proof on the last shotThe set | 24% | 14% | 10 pts |
| Whole phone shownLayout | 61% | 51% | 10 pts |