App Screenshot Index · Compare
Sports against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Sports
100 apps · 558 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 49%Over eight 5%
The phone
Colour
Dark 52%Light 25%
Where things sit
Shows proof 5%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
14 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Sports | Business | Gap |
|---|---|---|---|
| DarkLook | 52% | 6% | 46 pts |
| LightLook | 25% | 71% | 46 pts |
| Headline in capitalsWords | 50% | 7% | 43 pts |
| High contrast wordsLook | 41% | 15% | 26 pts |
| Solid backgroundLook | 17% | 37% | 20 pts |
| States a benefitMeaning | 41% | 55% | 14 pts |
| Headline under five wordsWords | 49% | 36% | 13 pts |
| Low contrast wordsLook | 8% | 21% | 13 pts |
| A photographLayout | 51% | 39% | 12 pts |
| Plain toneMeaning | 68% | 80% | 12 pts |
| Social proof on the first shotThe set | 30% | 19% | 11 pts |
| Photo backgroundLook | 16% | 6% | 10 pts |
| Says “you” or “your”Words | 26% | 36% | 10 pts |
| Words aligned leftLayout | 9% | 19% | 10 pts |