App Screenshot Index · Compare
Finance against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Finance
100 apps · 581 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 35%Over eight 9%
The phone
Colour
Dark 15%Light 59%
Where things sit
Shows proof 7%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
14 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Finance | Business | Gap |
|---|---|---|---|
| Has a sublineWords | 42% | 21% | 21 pts |
| A person in the pictureLayout | 10% | 26% | 16 pts |
| A photographLayout | 23% | 39% | 16 pts |
| Uses a numberWords | 21% | 5% | 16 pts |
| Subline explains the headlineMeaning | 29% | 15% | 14 pts |
| LightLook | 59% | 71% | 12 pts |
| Phone cut off at the footLayout | 33% | 21% | 12 pts |
| Headline readable at thumbnail sizeLayout | 40% | 29% | 11 pts |
| Says “you” or “your”Words | 47% | 36% | 11 pts |
| Social proof on the first shotThe set | 30% | 19% | 11 pts |
| Words aligned leftLayout | 30% | 19% | 11 pts |
| Illustration or mascotLayout | 39% | 29% | 10 pts |
| Screen fills the pictureLayout | 61% | 71% | 10 pts |
| States a benefitMeaning | 65% | 55% | 10 pts |