App Screenshot Index · Compare
Health & Fitness against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Health & Fitness
100 apps · 574 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 55%Over eight 4%
The phone
Colour
Dark 23%Light 61%
Where things sit
Shows proof 12%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
15 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Health & Fitness | Business | Gap |
|---|---|---|---|
| Headline under five wordsWords | 55% | 36% | 19 pts |
| DarkLook | 23% | 6% | 17 pts |
| Social proof on the first shotThe set | 36% | 19% | 17 pts |
| Headline in Title CaseWords | 21% | 5% | 16 pts |
| BlueLook | 21% | 35% | 14 pts |
| First screenshot has a headlineThe set | 98% | 85% | 13 pts |
| Gradient backgroundLook | 57% | 44% | 13 pts |
| States a benefitMeaning | 42% | 55% | 13 pts |
| Solid backgroundLook | 26% | 37% | 11 pts |
| Has a headlineWords | 97% | 87% | 10 pts |
| Illustration or mascotLayout | 39% | 29% | 10 pts |
| Leads with a featureMeaning | 63% | 53% | 10 pts |
| LightLook | 61% | 71% | 10 pts |
| No words at allWords | 3% | 13% | 10 pts |
| Words at the topLayout | 91% | 81% | 10 pts |