App Screenshot Index · Compare
News against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
News
98 apps · 517 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 38%Over eight 4%
The phone
Colour
Dark 34%Light 41%
Where things sit
Shows proof 7%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
11 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | News | Business | Gap |
|---|---|---|---|
| LightLook | 41% | 71% | 30 pts |
| DarkLook | 34% | 6% | 28 pts |
| A photographLayout | 60% | 39% | 21 pts |
| States a benefitMeaning | 34% | 55% | 21 pts |
| Plain toneMeaning | 62% | 80% | 18 pts |
| Social proof on the first shotThe set | 35% | 19% | 16 pts |
| Black, white or greyLook | 41% | 27% | 14 pts |
| Says “you” or “your”Words | 22% | 36% | 14 pts |
| Serif headlineLook | 15% | 4% | 11 pts |
| Low contrast wordsLook | 11% | 21% | 10 pts |
| Screen fills the pictureLayout | 81% | 71% | 10 pts |