App Screenshot Index · Social Networking
What the top 100 Social Networking apps put on their screenshots.
554 screenshots, read and tagged by what each one does. 97% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Social Networking screenshots by tactic.
Each tactic has its own page: the share of the top 100 Social Networking apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone95%
- Leads with a feature88%
- States a benefit87%
- Playful tone44%
- Subline explains the headline41%
- Names its audience28%
- Asks for an action25%
- Leads with trust20%
- Subline adds a second benefit19%
- Leads with an outcome15%
- Compares with something9%
- Urgent tone8%
- Leads with who it is for6%
- Leads with a problem5%
- Premium tone4%
- Leads with what is new2%
- Leads with price1%
- Technical tone1%
Words
- Has a headline98%
- Headline under five words86%
- Tells you to do something83%
- Says “you” or “your”79%
- Has a subline53%
- Headline in Title Case38%
- Uses a number33%
- Headline on one line26%
- Headline over eight words16%
- Headline in capitals15%
- Names the app15%
- Says “I” or “my”14%
- Exclaims12%
- Has a kicker11%
- No words at all8%
- Uses an emoji5%
- Names another app2%
- Uses a percentage2%
- Asks a question1%
Layout
- Phone drawn100%
- Screen fills the picture100%
- Words at the top96%
- A photograph93%
- Whole phone shown93%
- A person in the picture86%
- Illustration or mascot69%
- Headline readable at thumbnail size67%
- Headline too small to read56%
- Arrows or callouts49%
- App icon shown47%
- Phone cut off at the foot44%
- Words aligned left37%
- A hand holds the phone33%
- Two or more screens27%
- No phone, bare screen26%
- Phone at an angle23%
- Zoomed detail of the UI20%
- Phone cut off at the head18%
- Words at the bottom18%
- No app screen at all16%
- Screen is small14%
- Words over the screen14%
- Watch, iPad or Mac beside it11%
Look
- Gradient background68%
- Background is the icon’s colour61%
- Light61%
- Blue47%
- A word in a different colour46%
- Dark45%
- Low contrast words45%
- Black, white or grey44%
- Solid background42%
- High contrast words41%
- Orange32%
- Rounded headline type30%
- Photo background19%
- Teal18%
- Green17%
- Pattern or texture17%
- Purple17%
- Red17%
- Pink7%
- Yellow6%
- Serif headline4%
- Condensed or display type2%
- The app itself is the background2%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Social Networking, what it does that few do, and what most do that it does not.