App Screenshot Index · Compare
Reference against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Reference
100 apps · 566 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 59%Over eight 3%
The phone
Colour
Dark 24%Light 51%
Where things sit
Shows proof 8%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
15 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Reference | Business | Gap |
|---|---|---|---|
| Headline in Title CaseWords | 36% | 5% | 31 pts |
| Headline under five wordsWords | 59% | 36% | 23 pts |
| LightLook | 51% | 71% | 20 pts |
| DarkLook | 24% | 6% | 18 pts |
| OrangeLook | 19% | 7% | 12 pts |
| Has a sublineWords | 32% | 21% | 11 pts |
| Serif headlineLook | 15% | 4% | 11 pts |
| Social proof on the first shotThe set | 30% | 19% | 11 pts |
| A word in a different colourLook | 30% | 20% | 10 pts |
| Arrows or calloutsLayout | 22% | 12% | 10 pts |
| Headline readable at thumbnail sizeLayout | 39% | 29% | 10 pts |
| High contrast wordsLook | 25% | 15% | 10 pts |
| Screen fills the pictureLayout | 81% | 71% | 10 pts |
| Solid backgroundLook | 27% | 37% | 10 pts |
| States a benefitMeaning | 45% | 55% | 10 pts |