App Screenshot Index · Compare
Weather against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Weather
100 apps · 555 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 40%Over eight 4%
The phone
Colour
Dark 48%Light 25%
Where things sit
Shows proof 5%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
22 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Weather | Business | Gap |
|---|---|---|---|
| LightLook | 25% | 71% | 46 pts |
| DarkLook | 48% | 6% | 42 pts |
| Plain toneMeaning | 43% | 80% | 37 pts |
| States a benefitMeaning | 19% | 55% | 36 pts |
| Tells you to do somethingWords | 19% | 51% | 32 pts |
| Says “you” or “your”Words | 11% | 36% | 25 pts |
| Photo backgroundLook | 30% | 6% | 24 pts |
| Solid backgroundLook | 14% | 37% | 23 pts |
| Has a headlineWords | 65% | 87% | 22 pts |
| No words at allWords | 35% | 13% | 22 pts |
| Words at the topLayout | 59% | 81% | 22 pts |
| A person in the pictureLayout | 6% | 26% | 20 pts |
| Screen fills the pictureLayout | 89% | 71% | 18 pts |
| First screenshot has a headlineThe set | 68% | 85% | 17 pts |
| BlueLook | 50% | 35% | 15 pts |
| Headline in Title CaseWords | 19% | 5% | 14 pts |
| Low contrast wordsLook | 7% | 21% | 14 pts |
| No phone, bare screenLayout | 25% | 12% | 13 pts |
| The app itself is the backgroundLook | 18% | 6% | 12 pts |
| A photographLayout | 50% | 39% | 11 pts |
| Phone cut off at the footLayout | 11% | 21% | 10 pts |
| Phone drawnLayout | 74% | 84% | 10 pts |