App Screenshot Index · Entertainment
What the top 100 Entertainment apps put on their screenshots.
544 screenshots, read and tagged by what each one does. 92% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Entertainment screenshots by tactic.
Each tactic has its own page: the share of the top 100 Entertainment apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone93%
- Leads with a feature87%
- States a benefit80%
- Playful tone32%
- Subline explains the headline32%
- Premium tone23%
- Subline adds a second benefit20%
- Asks for an action18%
- Names its audience14%
- Leads with an outcome11%
- Leads with price10%
- Urgent tone10%
- Leads with what is new9%
- Leads with who it is for8%
- Compares with something4%
- Leads with trust3%
- Technical tone2%
- Leads with a problem1%
Words
- Has a headline96%
- Tells you to do something84%
- Headline under five words83%
- Says “you” or “your”80%
- Has a subline46%
- Headline in Title Case39%
- Headline on one line31%
- Uses a number31%
- Names the app29%
- Headline in capitals28%
- No words at all18%
- Says “I” or “my”13%
- Headline over eight words12%
- Has a kicker10%
- Names another app6%
- Exclaims5%
- Uses a percentage2%
- Uses an emoji2%
- Asks a question1%
Layout
- Screen fills the picture100%
- Phone drawn97%
- Whole phone shown93%
- Words at the top93%
- A photograph87%
- A person in the picture85%
- Illustration or mascot69%
- Headline readable at thumbnail size67%
- Headline too small to read57%
- App icon shown51%
- No phone, bare screen40%
- Two or more screens40%
- Arrows or callouts39%
- Phone cut off at the foot36%
- Zoomed detail of the UI23%
- Words aligned left21%
- Phone cut off at the head20%
- Phone at an angle19%
- Watch, iPad or Mac beside it16%
- Screen is small15%
- A hand holds the phone14%
- Words at the bottom12%
- No app screen at all11%
- Words over the screen10%
- Continues into the next screenshot1%
Look
- Dark79%
- Gradient background79%
- Background is the icon’s colour61%
- A word in a different colour51%
- High contrast words50%
- Blue47%
- Black, white or grey46%
- Orange39%
- Low contrast words32%
- Photo background31%
- Red26%
- Light25%
- Solid background25%
- Pink19%
- Rounded headline type16%
- Teal15%
- Purple14%
- Pattern or texture12%
- Green10%
- Serif headline7%
- Yellow7%
- Condensed or display type6%
- The app itself is the background5%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Entertainment, what it does that few do, and what most do that it does not.