App Screenshot Index · Compare
Graphics & Design against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Graphics & Design
99 apps · 564 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 69%Over eight 2%
The phone
Colour
Dark 39%Light 48%
Where things sit
Shows proof 7%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
27 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Graphics & Design | Business | Gap |
|---|---|---|---|
| DarkLook | 39% | 6% | 33 pts |
| Headline under five wordsWords | 69% | 36% | 33 pts |
| Headline in Title CaseWords | 37% | 5% | 32 pts |
| States a benefitMeaning | 26% | 55% | 29 pts |
| High contrast wordsLook | 43% | 15% | 28 pts |
| A photographLayout | 62% | 39% | 23 pts |
| LightLook | 48% | 71% | 23 pts |
| Arrows or calloutsLayout | 33% | 12% | 21 pts |
| Background is the icon’s colourLook | 26% | 47% | 21 pts |
| Illustration or mascotLayout | 50% | 29% | 21 pts |
| BlueLook | 16% | 35% | 19 pts |
| OrangeLook | 24% | 7% | 17 pts |
| Screen fills the pictureLayout | 88% | 71% | 17 pts |
| Gradient backgroundLook | 60% | 44% | 16 pts |
| Rounded headline typeLook | 18% | 2% | 16 pts |
| Says “you” or “your”Words | 20% | 36% | 16 pts |
| Words aligned leftLayout | 3% | 19% | 16 pts |
| Leads with a featureMeaning | 68% | 53% | 15 pts |
| Social proof on the first shotThe set | 34% | 19% | 15 pts |
| Solid backgroundLook | 23% | 37% | 14 pts |
| Plain toneMeaning | 67% | 80% | 13 pts |
| Tells you to do somethingWords | 39% | 51% | 12 pts |
| Zoomed detail of the UILayout | 17% | 5% | 12 pts |
| Whole phone shownLayout | 62% | 51% | 11 pts |
| First screenshot has a headlineThe set | 95% | 85% | 10 pts |
| Low contrast wordsLook | 11% | 21% | 10 pts |
| Two or more screensLayout | 15% | 5% | 10 pts |