App Screenshot Index · Compare
Games against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Games
100 apps · 567 screenshots · read on 2026-10-09
Leads with
Headline length
3 words, median
Under five 69%Over eight 1%
The phone
Colour
Dark 26%Light 31%
Where things sit
Shows proof 2%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
35 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Games | Business | Gap |
|---|---|---|---|
| No phone, bare screenLayout | 76% | 12% | 64 pts |
| Phone drawnLayout | 20% | 84% | 64 pts |
| Illustration or mascotLayout | 88% | 29% | 59 pts |
| Words at the topLayout | 27% | 81% | 54 pts |
| Words at the bottomLayout | 47% | 5% | 42 pts |
| Plain toneMeaning | 39% | 80% | 41 pts |
| Headline in capitalsWords | 47% | 7% | 40 pts |
| LightLook | 31% | 71% | 40 pts |
| Rounded headline typeLook | 41% | 2% | 39 pts |
| Whole phone shownLayout | 15% | 51% | 36 pts |
| Headline under five wordsWords | 69% | 36% | 33 pts |
| States a benefitMeaning | 24% | 55% | 31 pts |
| A photographLayout | 9% | 39% | 30 pts |
| Says “you” or “your”Words | 8% | 36% | 28 pts |
| Headline on one lineWords | 37% | 10% | 27 pts |
| Solid backgroundLook | 12% | 37% | 25 pts |
| Screen fills the pictureLayout | 95% | 71% | 24 pts |
| The app itself is the backgroundLook | 29% | 6% | 23 pts |
| Leads with a featureMeaning | 31% | 53% | 22 pts |
| ExclaimsWords | 21% | 0% | 21 pts |
| OrangeLook | 28% | 7% | 21 pts |
| DarkLook | 26% | 6% | 20 pts |
| Black, white or greyLook | 8% | 27% | 19 pts |
| Phone cut off at the footLayout | 2% | 21% | 19 pts |
| Playful toneMeaning | 20% | 2% | 18 pts |
| Headline readable at thumbnail sizeLayout | 44% | 29% | 15 pts |
| Low contrast wordsLook | 6% | 21% | 15 pts |
| Words aligned leftLayout | 6% | 19% | 13 pts |
| Background is the icon’s colourLook | 35% | 47% | 12 pts |
| Headline too small to readLayout | 4% | 16% | 12 pts |
| Has a headlineWords | 76% | 87% | 11 pts |
| Has a sublineWords | 10% | 21% | 11 pts |
| No words at allWords | 24% | 13% | 11 pts |
| First screenshot has a headlineThe set | 75% | 85% | 10 pts |
| Subline explains the headlineMeaning | 5% | 15% | 10 pts |