App Screenshot Index · Compare
Business against Developer Tools.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Developer Tools
100 apps · 507 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 50%Over eight 3%
The phone
Colour
Dark 41%Light 48%
Where things sit
Shows proof 4%
Where they part ways.
20 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Business | Developer Tools | Gap |
|---|---|---|---|
| DarkLook | 6% | 41% | 35 pts |
| States a benefitMeaning | 55% | 26% | 29 pts |
| Black, white or greyLook | 27% | 54% | 27 pts |
| Plain toneMeaning | 80% | 54% | 26 pts |
| Background is the icon’s colourLook | 47% | 23% | 24 pts |
| LightLook | 71% | 48% | 23 pts |
| A person in the pictureLayout | 26% | 5% | 21 pts |
| Tells you to do somethingWords | 51% | 31% | 20 pts |
| Says “you” or “your”Words | 36% | 19% | 17 pts |
| Screen fills the pictureLayout | 71% | 88% | 17 pts |
| Whole phone shownLayout | 51% | 68% | 17 pts |
| A photographLayout | 39% | 24% | 15 pts |
| Headline in Title CaseWords | 5% | 20% | 15 pts |
| Headline under five wordsWords | 36% | 50% | 14 pts |
| Has a headlineWords | 87% | 74% | 13 pts |
| Look changes mid-setThe set | 88% | 75% | 13 pts |
| No words at allWords | 13% | 26% | 13 pts |
| One template throughoutThe set | 12% | 25% | 13 pts |
| Words at the topLayout | 81% | 68% | 13 pts |
| Phone cut off at the footLayout | 21% | 10% | 11 pts |