App Screenshot Index · Compare
Developer Tools against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Developer Tools
100 apps · 507 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 50%Over eight 3%
The phone
Colour
Dark 41%Light 48%
Where things sit
Shows proof 4%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
20 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Developer Tools | Business | Gap |
|---|---|---|---|
| DarkLook | 41% | 6% | 35 pts |
| States a benefitMeaning | 26% | 55% | 29 pts |
| Black, white or greyLook | 54% | 27% | 27 pts |
| Plain toneMeaning | 54% | 80% | 26 pts |
| Background is the icon’s colourLook | 23% | 47% | 24 pts |
| LightLook | 48% | 71% | 23 pts |
| A person in the pictureLayout | 5% | 26% | 21 pts |
| Tells you to do somethingWords | 31% | 51% | 20 pts |
| Says “you” or “your”Words | 19% | 36% | 17 pts |
| Screen fills the pictureLayout | 88% | 71% | 17 pts |
| Whole phone shownLayout | 68% | 51% | 17 pts |
| A photographLayout | 24% | 39% | 15 pts |
| Headline in Title CaseWords | 20% | 5% | 15 pts |
| Headline under five wordsWords | 50% | 36% | 14 pts |
| Has a headlineWords | 74% | 87% | 13 pts |
| Look changes mid-setThe set | 75% | 88% | 13 pts |
| No words at allWords | 26% | 13% | 13 pts |
| One template throughoutThe set | 25% | 12% | 13 pts |
| Words at the topLayout | 68% | 81% | 13 pts |
| Phone cut off at the footLayout | 10% | 21% | 11 pts |