App Screenshot Index · Finance
What the top 100 Finance apps put on their screenshots.
581 screenshots, read and tagged by what each one does. 95% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Finance screenshots by tactic.
Each tactic has its own page: the share of the top 100 Finance apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone97%
- States a benefit94%
- Leads with a feature90%
- Subline explains the headline56%
- Subline adds a second benefit36%
- Leads with an outcome34%
- Asks for an action32%
- Leads with trust18%
- Names its audience18%
- Compares with something17%
- Leads with price14%
- Playful tone14%
- Urgent tone11%
- Premium tone9%
- Leads with who it is for5%
- Leads with a problem4%
- Technical tone4%
- Leads with what is new1%
Words
- Has a headline97%
- Says “you” or “your”92%
- Tells you to do something90%
- Headline under five words74%
- Has a subline69%
- Uses a number59%
- Names the app33%
- Headline over eight words27%
- Headline in Title Case22%
- Headline on one line21%
- Says “I” or “my”17%
- Uses an emoji17%
- Has a kicker15%
- Uses a percentage15%
- Headline in capitals9%
- Names another app9%
- No words at all8%
- Exclaims4%
- Asks a question2%
Layout
- Phone drawn100%
- Words at the top95%
- Screen fills the picture94%
- Illustration or mascot85%
- Headline readable at thumbnail size81%
- Whole phone shown79%
- Phone cut off at the foot70%
- A photograph57%
- App icon shown54%
- Words aligned left52%
- Headline too small to read49%
- Arrows or callouts47%
- A person in the picture36%
- A hand holds the phone30%
- Phone cut off at the head30%
- Zoomed detail of the UI29%
- No app screen at all27%
- Screen is small25%
- Phone at an angle24%
- No phone, bare screen23%
- Two or more screens20%
- Words at the bottom18%
- Watch, iPad or Mac beside it10%
- Words over the screen10%
- Continues into the next screenshot1%
Look
- Light78%
- Background is the icon’s colour67%
- Gradient background62%
- Solid background60%
- A word in a different colour53%
- Black, white or grey45%
- Blue45%
- High contrast words45%
- Dark34%
- Low contrast words31%
- Green20%
- Teal17%
- Orange16%
- Photo background14%
- Rounded headline type14%
- Pattern or texture13%
- Serif headline12%
- Pink10%
- Purple9%
- Red8%
- Yellow8%
- Condensed or display type4%
- The app itself is the background4%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Finance, what it does that few do, and what most do that it does not.