App Screenshot Index · Games
What the top 100 Games apps put on their screenshots.
567 screenshots, read and tagged by what each one does. 76% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Games screenshots by tactic.
Each tactic has its own page: the share of the top 100 Games apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Leads with a feature71%
- Plain tone66%
- States a benefit59%
- Playful tone48%
- Urgent tone19%
- Leads with an outcome17%
- Asks for an action12%
- Leads with trust11%
- Leads with what is new10%
- Subline explains the headline9%
- Subline adds a second benefit8%
- Premium tone7%
- Names its audience6%
- Compares with something3%
- Leads with a problem3%
- Leads with price1%
- Leads with who it is for1%
Words
- Has a headline82%
- Headline under five words81%
- Tells you to do something74%
- Headline in capitals57%
- Headline on one line51%
- No words at all37%
- Exclaims36%
- Says “you” or “your”31%
- Uses a number24%
- Headline in Title Case19%
- Has a subline18%
- Has a kicker7%
- Headline over eight words5%
- Names the app5%
- Asks a question3%
- Uses an emoji3%
- Says “I” or “my”2%
- Uses a percentage2%
- Names another app1%
Layout
- Illustration or mascot100%
- Screen fills the picture100%
- No phone, bare screen90%
- Headline readable at thumbnail size70%
- A person in the picture53%
- Words at the bottom52%
- Arrows or callouts35%
- Phone drawn33%
- Words at the top33%
- A hand holds the phone31%
- Whole phone shown28%
- A photograph24%
- App icon shown20%
- No app screen at all20%
- Two or more screens18%
- Headline too small to read17%
- Words aligned left13%
- Zoomed detail of the UI13%
- Words over the screen11%
- Phone cut off at the foot6%
- Phone at an angle5%
- Continues into the next screenshot4%
- Phone cut off at the head3%
- Watch, iPad or Mac beside it3%
- Screen is small2%
Look
- Gradient background67%
- Rounded headline type66%
- Blue58%
- Background is the icon’s colour55%
- The app itself is the background55%
- Orange49%
- Light48%
- A word in a different colour47%
- Dark44%
- High contrast words42%
- Green32%
- Photo background31%
- Teal23%
- Solid background20%
- Pattern or texture19%
- Condensed or display type18%
- Low contrast words16%
- Black, white or grey15%
- Purple14%
- Red13%
- Pink12%
- Serif headline6%
- Yellow6%
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Games, what it does that few do, and what most do that it does not.