App Screenshot Index · Medical
What the top 100 Medical apps put on their screenshots.
548 screenshots, read and tagged by what each one does. 81% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Medical screenshots by tactic.
Each tactic has its own page: the share of the top 100 Medical apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone84%
- Leads with a feature79%
- States a benefit74%
- Subline explains the headline27%
- Names its audience22%
- Asks for an action15%
- Leads with an outcome15%
- Subline adds a second benefit13%
- Playful tone7%
- Compares with something5%
- Leads with trust5%
- Technical tone5%
- Leads with price4%
- Leads with what is new3%
- Urgent tone2%
- Leads with a problem1%
- Leads with who it is for1%
- Premium tone1%
Words
- Has a headline85%
- Says “you” or “your”74%
- Tells you to do something73%
- Headline under five words66%
- Has a subline35%
- Headline in Title Case33%
- No words at all31%
- Headline on one line30%
- Headline over eight words26%
- Uses a number25%
- Names the app21%
- Says “I” or “my”11%
- Uses an emoji11%
- Has a kicker8%
- Headline in capitals5%
- Uses a percentage5%
- Exclaims3%
Layout
- Phone drawn99%
- Screen fills the picture99%
- Whole phone shown92%
- Words at the top81%
- Illustration or mascot76%
- A photograph74%
- A person in the picture60%
- Headline readable at thumbnail size58%
- Phone cut off at the foot45%
- Headline too small to read43%
- Words aligned left41%
- A hand holds the phone30%
- Arrows or callouts30%
- App icon shown27%
- No phone, bare screen26%
- Screen is small24%
- Zoomed detail of the UI22%
- No app screen at all21%
- Phone at an angle20%
- Phone cut off at the head12%
- Two or more screens12%
- Watch, iPad or Mac beside it12%
- Words at the bottom11%
- Words over the screen6%
Look
- Light85%
- Background is the icon’s colour68%
- Solid background68%
- Gradient background54%
- Black, white or grey46%
- Low contrast words41%
- Blue40%
- A word in a different colour31%
- Teal30%
- Orange27%
- Dark21%
- High contrast words20%
- Pattern or texture19%
- Rounded headline type15%
- The app itself is the background15%
- Serif headline12%
- Photo background11%
- Pink11%
- Red11%
- Green10%
- Purple9%
- Yellow6%
- Condensed or display type3%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Medical, what it does that few do, and what most do that it does not.