App Screenshot Index · Business
What the top 100 Business apps put on their screenshots.
554 screenshots, read and tagged by what each one does. 87% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Business screenshots by tactic.
Each tactic has its own page: the share of the top 100 Business apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone90%
- Leads with a feature84%
- States a benefit84%
- Subline explains the headline36%
- Leads with an outcome34%
- Names its audience21%
- Subline adds a second benefit15%
- Asks for an action10%
- Playful tone9%
- Urgent tone8%
- Leads with trust7%
- Compares with something6%
- Leads with who it is for6%
- Leads with a problem5%
- Leads with what is new3%
- Technical tone2%
- Leads with price1%
- Premium tone1%
Words
- Has a headline90%
- Tells you to do something82%
- Says “you” or “your”73%
- Headline under five words64%
- Has a subline46%
- Headline over eight words29%
- Headline on one line25%
- No words at all21%
- Uses a number20%
- Names the app17%
- Headline in Title Case16%
- Says “I” or “my”12%
- Headline in capitals10%
- Has a kicker9%
- Uses a percentage3%
- Exclaims2%
- Names another app2%
- Uses an emoji2%
Layout
- Phone drawn97%
- Screen fills the picture97%
- Whole phone shown89%
- Words at the top87%
- A photograph80%
- Illustration or mascot67%
- A person in the picture62%
- Headline readable at thumbnail size61%
- Phone cut off at the foot61%
- App icon shown54%
- Headline too small to read51%
- Words aligned left36%
- Arrows or callouts35%
- No phone, bare screen29%
- A hand holds the phone27%
- Phone cut off at the head24%
- Two or more screens22%
- Zoomed detail of the UI22%
- Phone at an angle21%
- No app screen at all18%
- Words at the bottom16%
- Screen is small15%
- Watch, iPad or Mac beside it14%
- Words over the screen5%
Look
- Light86%
- Background is the icon’s colour64%
- Gradient background63%
- Solid background58%
- Blue56%
- Black, white or grey44%
- A word in a different colour37%
- Low contrast words37%
- High contrast words28%
- Dark21%
- Photo background17%
- Teal17%
- Orange16%
- Green15%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Red9%
- Rounded headline type8%
- Serif headline7%
- Yellow7%
- Condensed or display type5%
- Pink5%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Business, what it does that few do, and what most do that it does not.