App Screenshot Index · Compare
Photo & Video against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Photo & Video
100 apps · 566 screenshots · read on 2026-10-09
Leads with
Headline length
3 words, median
Under five 64%Over eight 2%
The phone
Colour
Dark 41%Light 32%
Where things sit
Shows proof 4%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
22 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Photo & Video | Business | Gap |
|---|---|---|---|
| A photographLayout | 86% | 39% | 47 pts |
| A person in the pictureLayout | 72% | 26% | 46 pts |
| LightLook | 32% | 71% | 39 pts |
| DarkLook | 41% | 6% | 35 pts |
| Headline under five wordsWords | 64% | 36% | 28 pts |
| OrangeLook | 33% | 7% | 26 pts |
| Background is the icon’s colourLook | 22% | 47% | 25 pts |
| Screen fills the pictureLayout | 92% | 71% | 21 pts |
| BlueLook | 15% | 35% | 20 pts |
| Says “you” or “your”Words | 20% | 36% | 16 pts |
| States a benefitMeaning | 39% | 55% | 16 pts |
| Headline in Title CaseWords | 20% | 5% | 15 pts |
| High contrast wordsLook | 30% | 15% | 15 pts |
| Arrows or calloutsLayout | 25% | 12% | 13 pts |
| Leads with a featureMeaning | 66% | 53% | 13 pts |
| Illustration or mascotLayout | 17% | 29% | 12 pts |
| Headline in capitalsWords | 18% | 7% | 11 pts |
| No phone, bare screenLayout | 23% | 12% | 11 pts |
| Phone cut off at the footLayout | 10% | 21% | 11 pts |
| Tells you to do somethingWords | 40% | 51% | 11 pts |
| First screenshot has a headlineThe set | 95% | 85% | 10 pts |
| Words at the topLayout | 91% | 81% | 10 pts |