App Screenshot Index · Education
What the top 100 Education apps put on their screenshots.
555 screenshots, read and tagged by what each one does. 86% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Education screenshots by tactic.
Each tactic has its own page: the share of the top 100 Education apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone90%
- Leads with a feature83%
- States a benefit76%
- Leads with an outcome40%
- Names its audience30%
- Subline explains the headline27%
- Playful tone22%
- Compares with something16%
- Subline adds a second benefit15%
- Asks for an action11%
- Premium tone7%
- Leads with who it is for6%
- Leads with what is new5%
- Leads with trust4%
- Urgent tone4%
- Leads with a problem1%
- Leads with price1%
- Technical tone1%
Words
- Has a headline90%
- Tells you to do something80%
- Headline under five words74%
- Says “you” or “your”65%
- Uses a number45%
- Has a subline42%
- Headline in Title Case36%
- Headline on one line25%
- No words at all24%
- Headline over eight words17%
- Says “I” or “my”16%
- Names the app11%
- Exclaims10%
- Has a kicker9%
- Uses an emoji7%
- Headline in capitals6%
- Uses a percentage3%
- Names another app2%
Layout
- Screen fills the picture97%
- Phone drawn94%
- Whole phone shown89%
- Illustration or mascot86%
- Words at the top85%
- Headline readable at thumbnail size70%
- A photograph64%
- A person in the picture62%
- Arrows or callouts50%
- Headline too small to read49%
- No phone, bare screen40%
- Phone cut off at the foot38%
- App icon shown37%
- A hand holds the phone36%
- Words aligned left30%
- No app screen at all29%
- Two or more screens27%
- Phone cut off at the head18%
- Zoomed detail of the UI15%
- Phone at an angle13%
- Words at the bottom13%
- Screen is small12%
- Watch, iPad or Mac beside it10%
- Words over the screen7%
Look
- Light86%
- Background is the icon’s colour79%
- Solid background65%
- Blue62%
- Gradient background62%
- A word in a different colour56%
- Low contrast words45%
- High contrast words39%
- Orange34%
- Rounded headline type32%
- Black, white or grey30%
- Dark29%
- Green28%
- Teal22%
- The app itself is the background22%
- Pattern or texture21%
- Pink20%
- Purple19%
- Photo background15%
- Red14%
- Serif headline8%
- Yellow3%
- Condensed or display type1%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Education, what it does that few do, and what most do that it does not.