App Screenshot Index · Navigation
What the top 99 Navigation apps put on their screenshots.
566 screenshots, read and tagged by what each one does. 92% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Navigation screenshots by tactic.
Each tactic has its own page: the share of the top 99 Navigation apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone93%
- Leads with a feature91%
- States a benefit83%
- Subline explains the headline35%
- Names its audience28%
- Leads with an outcome26%
- Asks for an action17%
- Playful tone10%
- Leads with price8%
- Leads with trust8%
- Subline adds a second benefit8%
- Urgent tone8%
- Technical tone7%
- Leads with who it is for6%
- Compares with something5%
- Premium tone4%
- Leads with what is new2%
- Leads with a problem1%
Words
- Has a headline93%
- Tells you to do something82%
- Headline under five words76%
- Says “you” or “your”68%
- Has a subline42%
- Headline in Title Case38%
- Headline over eight words28%
- Headline on one line26%
- Uses a number25%
- Headline in capitals17%
- No words at all15%
- Names the app12%
- Has a kicker10%
- Says “I” or “my”9%
- Exclaims6%
- Names another app4%
- Uses an emoji4%
- Asks a question1%
- Uses a percentage1%
Layout
- Phone drawn100%
- Screen fills the picture99%
- Whole phone shown94%
- Words at the top92%
- Illustration or mascot78%
- A photograph76%
- Headline readable at thumbnail size58%
- Headline too small to read49%
- Phone cut off at the foot49%
- Arrows or callouts45%
- App icon shown40%
- A person in the picture31%
- Words aligned left31%
- No phone, bare screen23%
- Phone cut off at the head21%
- Phone at an angle19%
- Words at the bottom18%
- Screen is small17%
- A hand holds the phone15%
- Two or more screens15%
- Zoomed detail of the UI15%
- No app screen at all12%
- Watch, iPad or Mac beside it9%
- Words over the screen5%
Look
- Light65%
- Solid background57%
- Background is the icon’s colour53%
- Gradient background52%
- High contrast words51%
- Blue48%
- Dark48%
- Black, white or grey47%
- A word in a different colour40%
- Photo background30%
- Low contrast words27%
- Pattern or texture25%
- Green22%
- Teal22%
- Rounded headline type21%
- Orange20%
- Red11%
- Condensed or display type8%
- The app itself is the background6%
- Yellow6%
- Pink3%
- Purple2%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Navigation, what it does that few do, and what most do that it does not.