App Screenshot Index · Lifestyle
What the top 100 Lifestyle apps put on their screenshots.
556 screenshots, read and tagged by what each one does. 94% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Lifestyle screenshots by tactic.
Each tactic has its own page: the share of the top 100 Lifestyle apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone94%
- Leads with a feature89%
- States a benefit89%
- Subline explains the headline36%
- Leads with an outcome28%
- Playful tone28%
- Asks for an action19%
- Names its audience17%
- Leads with trust12%
- Subline adds a second benefit11%
- Compares with something7%
- Urgent tone7%
- Leads with what is new6%
- Leads with a problem4%
- Premium tone4%
- Technical tone4%
- Leads with price2%
- Leads with who it is for1%
Words
- Has a headline95%
- Tells you to do something88%
- Says “you” or “your”84%
- Headline under five words79%
- Has a subline45%
- Headline in Title Case33%
- Headline on one line26%
- Headline over eight words26%
- Uses a number25%
- Names the app21%
- Has a kicker15%
- No words at all14%
- Says “I” or “my”14%
- Exclaims9%
- Headline in capitals8%
- Uses an emoji8%
- Asks a question4%
- Names another app1%
Layout
- Screen fills the picture100%
- Phone drawn99%
- Words at the top94%
- Whole phone shown91%
- A photograph86%
- A person in the picture74%
- Illustration or mascot67%
- Headline readable at thumbnail size66%
- Phone cut off at the foot50%
- Arrows or callouts46%
- App icon shown45%
- Headline too small to read41%
- Words aligned left36%
- A hand holds the phone35%
- No phone, bare screen31%
- No app screen at all23%
- Phone cut off at the head23%
- Two or more screens23%
- Zoomed detail of the UI19%
- Screen is small18%
- Words at the bottom18%
- Phone at an angle16%
- Words over the screen16%
- Watch, iPad or Mac beside it8%
Look
- Light81%
- Gradient background66%
- Background is the icon’s colour58%
- Black, white or grey52%
- Blue48%
- A word in a different colour43%
- Solid background43%
- High contrast words38%
- Low contrast words37%
- Photo background36%
- Dark33%
- Orange26%
- Rounded headline type23%
- Red21%
- Teal13%
- Green12%
- Pink12%
- Purple12%
- Serif headline11%
- Pattern or texture10%
- Yellow6%
- Condensed or display type3%
- The app itself is the background2%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Lifestyle, what it does that few do, and what most do that it does not.