App Screenshot Index · Health & Fitness
What the top 100 Health & Fitness apps put on their screenshots.
574 screenshots, read and tagged by what each one does. 97% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Health & Fitness screenshots by tactic.
Each tactic has its own page: the share of the top 100 Health & Fitness apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Playful tone20%
- Subline adds a second benefit16%
- Asks for an action13%
- Names its audience12%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Says “you” or “your”83%
- Has a subline39%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Headline in capitals17%
- Has a kicker16%
- No words at all11%
- Says “I” or “my”10%
- Exclaims4%
- Uses an emoji4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Layout
- Phone drawn100%
- Screen fills the picture100%
- Words at the top99%
- Whole phone shown92%
- A photograph83%
- Illustration or mascot72%
- Headline readable at thumbnail size71%
- Headline too small to read64%
- A person in the picture63%
- Phone cut off at the foot62%
- Arrows or callouts52%
- App icon shown41%
- Zoomed detail of the UI32%
- A hand holds the phone31%
- No phone, bare screen31%
- Words aligned left29%
- Two or more screens24%
- Phone cut off at the head23%
- No app screen at all21%
- Words at the bottom15%
- Watch, iPad or Mac beside it14%
- Phone at an angle11%
- Screen is small11%
- Words over the screen5%
- Continues into the next screenshot1%
Look
- Light78%
- Gradient background73%
- Background is the icon’s colour56%
- Black, white or grey53%
- Low contrast words44%
- High contrast words42%
- A word in a different colour39%
- Solid background38%
- Dark36%
- Blue35%
- Orange28%
- Teal20%
- Photo background18%
- Rounded headline type18%
- Green17%
- Pattern or texture14%
- Red13%
- Serif headline11%
- Condensed or display type8%
- Purple8%
- Pink6%
- Yellow6%
- The app itself is the background2%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Health & Fitness, what it does that few do, and what most do that it does not.