App Screenshot Index · Travel
What the top 100 Travel apps put on their screenshots.
561 screenshots, read and tagged by what each one does. 91% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Travel screenshots by tactic.
Each tactic has its own page: the share of the top 100 Travel apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone96%
- Leads with a feature91%
- States a benefit87%
- Subline explains the headline40%
- Leads with an outcome19%
- Names its audience19%
- Premium tone17%
- Asks for an action16%
- Playful tone16%
- Leads with price15%
- Leads with trust11%
- Subline adds a second benefit11%
- Leads with who it is for7%
- Urgent tone7%
- Leads with a problem5%
- Leads with what is new3%
- Compares with something2%
Words
- Has a headline97%
- Says “you” or “your”86%
- Tells you to do something85%
- Headline under five words74%
- Has a subline48%
- Headline in Title Case33%
- Uses a number33%
- Headline on one line28%
- No words at all28%
- Headline over eight words23%
- Names the app22%
- Says “I” or “my”19%
- Headline in capitals14%
- Has a kicker11%
- Exclaims9%
- Uses an emoji9%
- Uses a percentage5%
- Names another app2%
- Asks a question1%
Layout
- Phone drawn99%
- Screen fills the picture97%
- Words at the top95%
- A photograph94%
- Whole phone shown92%
- Headline readable at thumbnail size79%
- Illustration or mascot69%
- A person in the picture55%
- Headline too small to read48%
- Phone cut off at the foot47%
- Words aligned left41%
- App icon shown40%
- Arrows or callouts39%
- No phone, bare screen32%
- Phone cut off at the head24%
- Words at the bottom22%
- Phone at an angle21%
- Screen is small21%
- Zoomed detail of the UI18%
- Two or more screens17%
- A hand holds the phone15%
- No app screen at all15%
- Words over the screen13%
- Watch, iPad or Mac beside it6%
- Continues into the next screenshot2%
Look
- Light73%
- Background is the icon’s colour64%
- Blue63%
- Solid background58%
- Gradient background50%
- Black, white or grey46%
- Low contrast words41%
- Photo background39%
- Dark38%
- A word in a different colour37%
- High contrast words37%
- Orange22%
- Red19%
- Rounded headline type19%
- Teal19%
- Green14%
- Pattern or texture13%
- Serif headline12%
- The app itself is the background6%
- Condensed or display type5%
- Yellow4%
- Pink3%
- Purple3%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Travel, what it does that few do, and what most do that it does not.