App Screenshot Index · Photo & Video
What the top 100 Photo & Video apps put on their screenshots.
566 screenshots, read and tagged by what each one does. 94% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Photo & Video screenshots by tactic.
Each tactic has its own page: the share of the top 100 Photo & Video apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit78%
- Subline explains the headline36%
- Playful tone20%
- Premium tone20%
- Leads with an outcome18%
- Subline adds a second benefit15%
- Names its audience10%
- Asks for an action9%
- Leads with what is new7%
- Leads with trust6%
- Technical tone6%
- Compares with something5%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Words
- Has a headline95%
- Headline under five words86%
- Tells you to do something72%
- Says “you” or “your”55%
- Has a subline49%
- Headline in Title Case38%
- Headline on one line35%
- Uses a number31%
- Headline in capitals22%
- Has a kicker13%
- Names the app12%
- No words at all11%
- Headline over eight words10%
- Says “I” or “my”6%
- Uses an emoji2%
- Exclaims1%
- Names another app1%
- Uses a percentage1%
Layout
- Screen fills the picture100%
- A photograph99%
- Words at the top94%
- A person in the picture90%
- Phone drawn89%
- Whole phone shown86%
- Headline readable at thumbnail size64%
- Arrows or callouts58%
- Headline too small to read53%
- Illustration or mascot48%
- Zoomed detail of the UI46%
- No phone, bare screen42%
- A hand holds the phone39%
- Phone cut off at the foot28%
- Two or more screens27%
- App icon shown24%
- Words aligned left22%
- Phone cut off at the head12%
- No app screen at all10%
- Watch, iPad or Mac beside it9%
- Words at the bottom8%
- Phone at an angle6%
- Screen is small5%
- Words over the screen3%
- Continues into the next screenshot1%
Look
- Orange69%
- Gradient background60%
- Black, white or grey59%
- Solid background57%
- High contrast words56%
- Dark55%
- Light50%
- A word in a different colour48%
- Background is the icon’s colour45%
- Blue40%
- Low contrast words38%
- Red29%
- Photo background26%
- Rounded headline type25%
- Teal22%
- Green12%
- Pattern or texture12%
- Pink12%
- The app itself is the background8%
- Purple7%
- Serif headline6%
- Yellow6%
- Condensed or display type1%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Photo & Video, what it does that few do, and what most do that it does not.